Movie review
April 5, 2023 · 112 min · R
Woke Score
Lower is better
Review
The movie tells a straight business underdog story about Nike betting everything on rookie Michael Jordan with zero identity politics or social justice framing. Casting sticks to real 1984 events and people with no swaps or signaling. The entire plot stays on corporate risk, talent scouting, and deal-making with Deloris Jordan pushing for her son's value in plain business terms. No lectures, no activist themes, no modern identity messaging.
Breakdown
These are the editorial factors and ratings behind our score for Air.
Woke representation / casting
Casting matches real historical figures and 1984 setting with zero forced diversity or identity signaling.
Woke political dialogue
Zero activist dialogue or modern political lectures.
Identity-driven story themes
Story engine is pure business risk and deal-making with no identity politics.
Western institutional / cultural critique
Celebrates capitalism and innovation with no modern activist framing of systems, patriarchy, or whiteness.
Woke character or canon changes
Not relevant
Production
Anti-woke backlash and complaints
No woke complaints or backlash; left criticism only for being too pro-business.
Creator track record context
Ben Affleck has several woke interviews in the past.
