Movie review
July 1, 2021 · 107 min · PG
Woke Score
Lower is better
Review
The movie slips in a full school pageant song that straight-up lectures about ice caps melting, global warming being here, and blames the older generation. That’s the only clear activist insert. Everything else is standard family-reunion comedy about brothers fixing their drift, parents showing up for their kids, and not letting ambition kill childhood fun. Tina the new female boss baby and ambitious daughter Tabitha get screen time but it serves the family message, not identity lectures. No race swaps, no queer stuff, no systemic oppression sermons. Just one noticeable climate number in an otherwise pro-family kids flick.
Breakdown
These are the editorial factors and ratings behind our score for The Boss Baby: Family Business.
Woke representation / casting
Standard family voice cast (including Eva Longoria as mom) fits the modern U.S. setting with zero audience-visible forced diversity or identity signaling.
Woke political dialogue
Dedicated “Global Warming Song” in the school pageant delivers explicit environmental messaging about melting ice caps.
Identity-driven story themes
Female boss baby Tina and smart daughter get focus, but it serves family-reconciliation comedy, not activist identity arcs.
Western institutional / cultural critique
Villain briefly blames parents/generations for the world’s problems and runs a high-pressure school; resolved by affirming family and parental roles—no modern activist framing of patriarchy, capitalism, or systemic oppression.
Woke character or canon changes
Not relevant
Anti-woke backlash and complaints
Only fringe mentions of the climate song or modern family roles; no significant backlash claiming the film pushes identity politics.
Creator track record context
All key creatives have mainstream family-comedy histories with no pattern of activist or social-justice projects.
Production
